We checked 108 Inner West Sydney businesses' actual ad accounts. Most owners have never seen this view of their own marketing.

Yes — several of the businesses in this audit had zero ad history on either platform. The plan of attack for a cold start looks different (where to spend the first dollar, what to track before you spend it) but it's exactly the same underlying process.

King St Ads Co. charges $449 AUD for The Audit and $549 AUD for The Audit + Session. The Audit is a written review of your Google Ads, Meta Ads and GA4 accounts with a 90-day plan, delivered in 7 business days. The Audit + Session adds a 30-minute walkthrough and takes 14 business days. Both are one-off fees with no minimum ad spend and no contract.

There's no single right number, but our modelled range for the Inner West businesses we audited is roughly $1.5K to $5K a month per business, depending on category. That is a modelled benchmark rather than observed spend, so use it as a sanity check, not a target. The audit looks at what your own accounts are producing before suggesting any change to budget.

We work with owner-led businesses across Sydney's Inner West, including Newtown, Marrickville, Enmore, Erskineville, Alexandria, Dulwich Hill, Leichhardt, Balmain and Ashfield. Industries covered are dental and medical, trades and construction, architecture and interior design, furniture and homewares, hospitality and specialty retail, skin and beauty, and real estate.

Google Ads, Meta Business Manager and GA4 all support inviting a second user at "viewer" or "read-only" level directly from their own settings — no password is shared, and you can remove the access the second the audit is delivered. Instructions for each platform are sent the moment you book.

Three tiers of action: what to fix this week (usually a tracking or targeting issue costing you money right now), what to change this month (structure, budget allocation, creative gaps), and what to build this quarter (the bigger moves worth planning for). Every recommendation is tied to a specific finding in your own accounts — not a generic checklist.

Both get the identical audit and written plan. The $549 tier adds a 30-minute session where we walk through it together and reorder the priorities against your real constraints — capacity, budget, what you can action yourself versus what needs a hand. That extra step is why it carries a longer turnaround.

No — the audit and plan are a complete deliverable on their own, full stop. We do run an ongoing Retainer for businesses that want it actively managed afterward (see The Retainer above), but it's a separate, explicit decision you make once you've seen the findings — never a condition of getting value from the audit.

No. On the Retainer, AI agents monitor your accounts continuously and draft every recommendation with a before/after and the reasoning behind it — the same format we'll show you as worked examples before you ever sign up. Small, reversible, routine fixes get reviewed and cleared quickly so you're not losing money while something obvious sits untouched; anything structural or budget-affecting goes to you directly for a yes before it's touched. Nothing executes unsupervised.

You need at least $1,000/month in ad spend — current or a budget you're committing to as part of onboarding. Below that, the management fee isn't proportionate to the spend being managed, and we'd rather point you to The Audit instead, which has no minimum at all (it's useful even at zero ad spend — see the first question above).

No, and it's worth being specific about why. Platforms like that are built to run the same creative template — a listing retargeting banner, a Facebook carousel, a "new patient" funnel — across every agent, practice or listing on their roster, often thousands at once. That's a reasonable way to get a basic campaign live fast, but nobody on the other end is looking at your account specifically: whether the copy is right, whether your Google Ads and Meta accounts actually agree with each other, or whether the lead you're paying for is a real one. Our audit reviews what your accounts are actually doing — across every platform you're running on, template or not — and tells you exactly what's generic, what's broken, and what's worth paying to fix.

Yes. The category findings above come from a sample centred on Newtown, Marrickville, Erskineville and Alexandria, but your audit is a read of your own accounts, so it works the same anywhere in the Inner West. The benchmarks lean on that sample plus Inner West-wide census data, and we'll tell you plainly where a comparison is thin for your suburb rather than stretching it.

King St Ads Co. — built around AI systems that monitor your accounts around the clock, with every recommendation reviewed against the standards of a strategist with 15+ years running paid media at agency level before anything changes. You get the speed of continuous AI monitoring and the judgement of someone who's actually managed the budgets, not an account manager checking in once a month.