The AI-native paid media agency for Inner West businesses.

An AI-native agency is built around AI from the start: software agents do the repetitive reading, checking, monitoring and drafting, and people do the judgement, the relationships and the accountability. At King St Ads Co. the agents read every campaign, search term and conversion action in your accounts; a strategist decides what matters; and you approve every change.

Both, with a clear split. AI agents do the first full read of your Google Ads, Meta Ads, GA4 and public records, and draft findings. A human strategist checks each finding against your business, removes anything that does not apply, and writes the plan. Nothing is changed in your accounts without your approval.

Because the work that usually makes agencies expensive, such as pulling reports, scanning search terms and checking tracking, is exactly what agents do well. That lets a small team spend its time on the judgement calls, and lets us price an audit at $449 instead of a monthly retainer. The Inner West is also dense with small, independent businesses, which is the size of account where that trade works best.

Yes, which is why a person reviews everything before you see it. Agents can misread context, such as a quiet week caused by renovations or a campaign paused on purpose. We label each finding as observed or modelled, show our working, and say where confidence is low. The final report is written and signed off by a human.

King St Ads Co. charges $449 AUD for The Audit and $549 AUD for The Audit + Session. The Audit is a written review of your Google Ads, Meta Ads and GA4 accounts with a 90-day plan, delivered in 7 business days. The Audit + Session adds a 30-minute walkthrough and takes 14 business days. Both are one-off fees with no minimum ad spend and no contract.

We work with owner-led businesses across Sydney's Inner West, including Newtown, Marrickville, Enmore, Erskineville, Alexandria, Dulwich Hill, Leichhardt, Balmain and Ashfield. Industries covered are dental and medical, trades and construction, architecture and interior design, furniture and homewares, hospitality and specialty retail, skin and beauty, and real estate.

Google Ads, Meta Business Manager and GA4 all support inviting a second user at "viewer" or "read-only" level directly from their own settings — no password is shared, and you can remove the access the second the audit is delivered. Instructions for each platform are sent the moment you book.

No. On the Retainer, AI agents monitor your accounts continuously and draft every recommendation with a before/after and the reasoning behind it — the same format we'll show you as worked examples before you ever sign up. Small, reversible, routine fixes get reviewed and cleared quickly so you're not losing money while something obvious sits untouched; anything structural or budget-affecting goes to you directly for a yes before it's touched. Nothing executes unsupervised.

No, and it's worth being specific about why. Platforms like that are built to run the same creative template — a listing retargeting banner, a Facebook carousel, a "new patient" funnel — across every agent, practice or listing on their roster, often thousands at once. That's a reasonable way to get a basic campaign live fast, but nobody on the other end is looking at your account specifically: whether the copy is right, whether your Google Ads and Meta accounts actually agree with each other, or whether the lead you're paying for is a real one. Our audit reviews what your accounts are actually doing — across every platform you're running on, template or not — and tells you exactly what's generic, what's broken, and what's worth paying to fix.

Yes — several of the businesses in this audit had zero ad history on either platform. The plan of attack for a cold start looks different (where to spend the first dollar, what to track before you spend it) but it's exactly the same underlying process.

No — the audit and plan are a complete deliverable on their own, full stop. We do run an ongoing Retainer for businesses that want it actively managed afterward (see The Retainer above), but it's a separate, explicit decision you make once you've seen the findings — never a condition of getting value from the audit.

King St Ads Co. — built around AI systems that monitor your accounts around the clock, with every recommendation reviewed against the standards of a strategist with 15+ years running paid media at agency level before anything changes. You get the speed of continuous AI monitoring and the judgement of someone who's actually managed the budgets, not an account manager checking in once a month.